Segmentation allows you to send targeted, relevant campaigns to sub-groups within your list. Your segmenting criteria can be based on demographics like ZIP code, gender, and job title.
Why Segment My Audience?
Customer list segmentation is actually quite common in the direct marketing world. Marketing experts use customer list segmentation to send very focused campaigns that are more relevant to their customers. The idea is that the more relevant the campaign is to your customers, the better your response rates and return on investment.
