For some mailings, you want to send out multiple pieces to determine which ones provide the best return. Using Nth select facilitates that by dividing your lists to ensure that the pieces are distributed throughout the entire list.
Nth select is the process of random selection of a certain number of records from one file to create a new file. If you have four different pieces to send out, for example, you would want to split your lists into four different files.
To get an accurate representation of the pull of differing mailers, you want to send them to addresses throughout your list. Randomly creating new files—taking every other record, for instance, to create two separate files—will ensure each mailing is sent to a disparate group of recipients. That is nth select!
Nth select is based on criteria we receive from you. If you have a total of 1,000 records and you need to generate four separate files from it, we’ll create the new files by pulling every fourth record. That means the 1st, 5th, 9th, 13th… and 2nd, 6th, 10th, 14th… records will be separated into their own files.
Nth SELECT
