List Hygiene: Make Every Address The Right Address
Significant resources are spent acquiring, retaining and servicing your customers, and the quality of your data plays a critical role in how well these functions are performed.
According to the USPS®, every year there are over 47 million change-of-addresses filed by individuals, families and businesses, as well as the creation of almost 2 million new addresses. Add in the keystroke errors and omissions in new addresses collected on a daily basis, and it’s easy to see how your address data deteriorates quickly over time.
Organizations often face critical issues relating to their databases that affect their bottom line, both directly (increased costs) and indirectly (the impact on service and reputation). Best practices for managing your customer data should involve an address quality program, for both existing data and at the point of entry for new data.
Precision provides you with all the tools you need to ensure the address quality of your database.
What Is Address Quality? Address data may be said to exhibit Total Address Quality when it meets three conditions – it is Complete, Correct and Current.
So put the Precision Mailing Data Experts to work for you today and maximize the value of your customer address data. Call us at 843.552.6333 or click here to Chat with a LIVE Representative Now!
