Email list hygiene is the process of correcting and removing unwanted information in your email data lists.
Removal of duplicates
Precision Mailing will remove exact duplicate list entries either by name or email address.
ExCorrect
Email list hygiene will repair invalid email addresses by:
Removing invalid characters
Correcting spelling errors
ExValid
Precision Mailing’s email validation service, determines which of your addresses are valid and can receive email.
Use ExValid for email list hygiene to verify email addresses and:
Identify which email addresses in your customer file are deliverable or not
Reduce email marketing costs due to emailing undeliverable addresses
Recover valid email addresses that were incorrectly classified as dead
Improve data quality
Increase the accuracy of your marketing metrics
Email Update - Email Change of Address (ECOA)
Email Update, another email list hygiene offer, helps you retain your customers by replacing old, undeliverable email addresses with the current addresses for your customers.
Your customers are valuable, and industry statistics show that it is much more cost effective to retain your existing customers than acquire new ones.
FAQ:
E-mail marketing campaigns cost-effectively get messages out, but without a structured process in place, their effectiveness is reduced. With email list hygiene, we validate your e-mails, load them into a database, blast them, and track recipient behavior. Our reports provide information that will aid your continuing marketing efforts, including which e-mails didn’t get delivered or opened, and what links were clicked by those who did open them.