Testing
The recession has brought about the need for accountability in advertising. If you are going to spend money on marketing it is imperative that you know what is working (producing the highest R.O.I.) and this can only be accomplished by tracking and testing. If you are talking to a media company or advertising agency and they don’t endorse testing and tracking, run away, very quickly! Testing can be done, very inexpensively on any of the components that are used in the ad, such as headlines, graphics, etc. We highly recommend testing every direct mail piece, email template, landing page and all of the elements of each. With our digital printing capability, we can print a small number of direct mail pieces to see how they will perform before spending all of your money.
Keep Trying Until You Get It Right Nobody knows all the answers in marketing. What makes one ad convert better than another can be any number of reasons. Understanding that marketing mistakes are made every day is very important. This is how you are educated and learn how to create more effective ads. This system is perfect for testing your ads.
How many times have you wondered:
which publication would pull the best responses?
what version of the copy will work the best?
what size of yellow page ad will get you the most phone business?
We can now provide you with the answers, so you quite wasting your advertising dollars and advertise based on information not by your best guess!
TESTING
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