PURL’s

PURL is short for Personalized landing pages. ( URL or web address)

PURL’s make your message personalized and relevant to each prospective customer which makes it more likely to grab their attention. Using a PURL with variable data printing and direct mail will improve response rates compared to using traditional direct marketing methods alone.

PURLs make it easier to track customer data and interest levels by allowing you to know when someone logs onto their personal web page and what information they are looking at. Once a prospect signs onto their personal web page, they can be further persuaded by customized marketing messages just for them.

Since the PURLs are unique to each individual person, the prospect will trust the company and will be more willing to give more information about themselves. Using a PURL connects the dots between using personalize e-mail and direct mail methods. Instead of sending prospects to the central Web page, the company can send them to their very own page.

PURLs allow companies to save money on paper printing, postage, and constant mailing campaigns reaching only some of the right people.

Uses for PURL include:

How a PURL Works:

Your prospect receives a direct mail or e-mail message describing an offer that entices the recipient to visit their PURL welcome page that is directed to the recipient using their name.

Prospect is asked to complete a brief survey and  a marketing message is given

Once the hit submit ( opt-in) a thank you page opens providing other links and downloads

Follow up is immediate

Sales process on individual can now begin

PURL is not in itself a marketing campaign but is a carefully planned
component of a campaign.

The following components that make a direct response marketing campaign successful are 
40% Data; 40% Offer; 20% Graphics. A PURL invites recipient to their own landing page which allows personal interaction using information about the contact from a data
base. The PURL can record visitor behavior while soliciting for more