ONE to ONE MARKETING

Communicate with your customers and prospects on a higher level while giving them a preferred response option. A fast, easy, low-cost supplement to call centers, business reply cards and 800 numbers, these double-duty personal Web pages, also known as personalized URLs – or PURLs – are also a great way to interact with customers and prospects. In addition, all Precision's personal URLs are trackable, so you and your sales team will know exactly who is clicking on what. And all information can be saved to your CRM system.

One message. One brand. One coordinated launch. A well-crafted PURL landing page welcomes prospects with a familiar look from the print or email they have already received; the brand, message and offer are all consistent.

Make it easier for recipients to respond. Start offering your customers and prospects the convenience of going to a Precision’s Personal Response Web Page to take action.

Precision’s PURLs are perfect for:

• Increasing response, such as event registration
• Enhancing your CRM database by capturing missing information (emails and phone numbers for instance)
• Automation such as hands-off, triggered follow up messages (via print or email)
• Customer retention: showcasing per-recipient offers and images based on past purchase history

Call Precision today at 843.552.6333 and to see samples of how organizations and savvy marketers successfully use this tactic to achieve their marketing and business objectives.