Are You Using Google Analytics? You should be!
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It also has a fantastic visual DASHBOARD that lets you see the response data in easy to understand graphs and can be accessed from anywhere, at any time.
Google Analytics’ primary function has been to track visitors from ONLINE advertising, including search engines, display advertising, pay-per-click networks, and email marketing. Precision Mailing has now integrated Google Analytics and it will work with any type of OFFLINE advertising, the more traditional types of conventional advertising like print ads, radio, TV, billboard and direct mail or basically ANY type of advertising.
We integrated the Google Analytics system with our CLIENT TOUCH module which creates a unique URL, phone number and email address. This all ties into Google Analytics so you can see it in one spot, the Google Dashboard shows you what advertising is producing what results and what is the best based on the R.O.I. calculations. It can also track an unlimited number of advertising initiatives at one time.
Google Analytics is one of the best tools out there for analyzing traffic on your website. Over 200,000 websites use it to analyses the visitors that come to their site. With a little bit of setup, it will give you an enormous amount of information about who is coming to your site, what they're looking for, and how they're getting there. In fact, it has so much information that it can be overwhelming! Don't let it scare you away. With just a little training, you too will be able to use Google Analytics like a pro.
