Email is a medium for economically and effectively marketing your small business. It is the perfect follow up to direct mail. The old adage is that they need to hear or see your message at least 7 to 12 times before it all sinks in and they take notice. Email is a great addition to direct mail as it allows you to connect or “touch” your recipient from a different level.
Cost Savings
The more ways you use to communicate to your target the more effective your marketing will become. At 1/3 the cost of direct mail it also provides some money savings. Email marketing does not have to be difficult to do to make it effective, in most cases you can replicate the same message you made on your direct mail piece, keeping your message consistent.
Higher Conversion
When recipients of both direct mail and email are driven to a landing page you have an opportunity for much higher conversion than by using one media by itself. Landing pages are designd for one thing and that is to convert your recipient.
A conversion can be whatever you decide it is:
A sale
Entry into a contest
Downloading a whitepaper
Registering for a webinar or a seminar
Or becoming eligible for a free gift for coming by a trade show booth.
EMAIL MARKETING
