Direct-response Marketing is a form of marketing designed to solicit a direct response which is specific and trackable. The delivery of the response is direct between the recipient and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing (traditional direct mail) in which the marketer contacts the potential customer directly.
It is direct-response marketing because the communications from the customer to the marketer are direct, this differentiates it from simple direct marketing in which the communications from the marketer to the customer are direct, but do not allow for instant feedback. Like direct marketing, direct-response marketing seeks to promote a CALL TO ACTION”. It is inherently accountable since results can be tracked and measured.
New Technologies
Precision Mailing has harnessed the benefits of Direct Response Marketing to increase conversion. With the use of our CLIENT TOUCH response tracking system, landing pages, email marketing and PURL’s, we can facilitate and promote a higher level of conversions.
We tie direct mail to the internet and the result is promoting a response from the recipient and tracking their actions
DIRECT RESPONSE MARKETING
